5 Ways Local Businesses Can Improve Their Online Visibility
In today’s world, being visible online is no longer optional for local businesses - it’s vital.
But, with so many tools and platforms out there, knowing where to start can feel overwhelming. The good news though is that with the right strategies, you can attract more local customers and grow your business. Here are five simple but powerful ways to improve your businesses visibility online.
1. Optimise Your Google Business Profile
Google Business is one of the most effective (& free!) tools to increase your local visibility. It helps your business show up in Google searches and on Google Maps, making it easier for nearby customers to find you.
Here’s what you need to do:-
Claim your business profile if you haven’t already.
Add accurate information, including your name, address, phone number, and business hours.
Upload high-quality photos of your premises, products, or services.
Post updates regularly, such as special offers, events, or announcements.
Encourage happy customers to leave reviews and respond to them promptly.
Google Business doesn’t just make your business easier to find; it also builds trust by showing you’re active and engaged.
2. Use Social Media Strategically
Social media isn’t just about posting pictures - it’s about connecting with your community and showing what makes your business unique. Platforms like Instagram, Facebook, and even TikTok can help you reach local customers and keep them engaged.
Here’s what you need to do:0
Make sure your bio clearly states where you’re located and what you offer.
Use location-specific hashtags (e.g., #NorthamptonBusiness) to reach nearby audiences.
Post a mix of content, including behind-the-scenes looks, customer stories, promotions, and local partnerships.
Engage with your audience - respond to comments, like their posts, and join local conversations.
Remember, consistency and authenticity are key to building a loyal local following.
3. Create a Mobile-Friendly Website
Your website is often the first impression potential customers have of your business, and it needs to work seamlessly on mobile. Why? Because most people search for local businesses on their phones.
Action Steps:
Make sure your website loads quickly and looks great on all screen sizes.
Include clear calls to action (e.g., Book Now, Visit Us, Contact Us).
Add your location, hours, and contact information in an easy to find spot.
Optimise for local SEO by including keywords like your location in your content.
A professional, easy-to-navigate website builds trust and makes it easier for customers to take the next step.
4. Build Your Online Reviews
Online reviews are the modern-day equivalent of word-of-mouth recommendations - and they play a massive role in influencing potential customers. Reviews on platforms like Google, Trust Pilot, and Facebook not only build credibility but also improve your search rankings.
Action Steps:
Encourage satisfied customers to leave reviews by asking politely via email or in person.
Add review links to your website and social media pages for easy access.
Respond to all reviews - thank happy customers and address any issues professionally.
A business with a strong review presence stands out and builds trust with potential customers.
5. Collaborate with Other Local Businesses
Partnering with complimentary businesses can expand your reach and build goodwill in your community. Collaborations show that you’re invested in supporting other local businesses, which resonates with customers.
Action Steps:
Partner for cross-promotions on social media (e.g., shoutouts or giveaways).
Join or sponsor local events to get your name out there.
Collaborate on blog posts or videos to share audiences.
By teaming up, you tap into each other’s customer base and create a stronger presence in your local market.
Final Thoughts
Improving your online visibility doesn’t have to be complicated or expensive. By focusing on tools like Google Business, social media, and a mobile-friendly website, and prioritising community engagement and customer reviews, you can effectively connect with your local audience and grow your business.
Start with one or two of these strategies and build from there. Need help optimising your online presence? I’d love to talk to you about how I can help!